Task 4 - Digipak Adverts

Digipak adverts follow a few codes and conventions. They all seem to have close up photos and are low key with their lighting and colours. They don't ever have more than one photo, and they all seem to stay basic with the layout, making it really easy to transfer information to the audience.



This is Plan B's digipak advert. It is very effective as it sticks closely to the traditional codes and conventions. Things such as low key lighting, close up photo and is very informative for the audience. This is expected as it is a big artist and sticks to his genre and theme. Low key lighting and close ups are very common practices in the hip hop genre.



Florence and the Machine's digipak advert is also very impressive, as it also follows traditional codes and conventions. While some bright colours are used to make the close up image, the majority of the advert, such as the background and the text are very low key and very muted colours are used. This, and the short, to the point text makes it an effective advert



This is Two Door Cinema Club's advert for their digipak. The indie genre is known for their use of digipaks, so this advert does not follow some codes and conventions, for instance, there is no close up image used, just repeated patterns instead, as the audience would be familiar with the concept anyway. However, short and to the point text, and low key lighting are still key aspects to the success of this advert, which goes to show that not all codes can be challenged.



Stereophonics' digipak advert is a great example of why codes and conventions are traditionally followed. The low key lighting, close up image and informative text really works out well for the artist, and the advert is very successful.



This digipak advert is of Jessie J, and the theme is very familiar to that of pop music. This is a good aspect of it, as the target audience would be pop fans, and audience appeal is an absolute necessity for an advert of any kind. As for codes and conventions for music adverts, it also follows them closely. Low key lighting, a close up photo and informative text is used, making it a generally successful advert.



Finally, Ellie Goulding's digipak advert is also another successful example. A close up photo shows the audience who the artist is, and enables them to get more familiar with them, short and to the point text enables the information they want to get across to get to the audience easily, and unlike many others, this example has high key lighting used. Despite it being unusual, it is used effectively and makes it stand out for the target audience of pop music fans.

From doing this task, I have expanded my knowledge on what makes a successful digipak. I now know there are codes and conventions that can be either followed or challenged depending on who your target audience is and what response you are trying to get back. This could be to do with the lighting, or the photos or images on the advert.